About the Programme

This programme has been designed to equip students with the latest knowledge and skills in the field of marketing. In the context of a fast changing business world enabled by the 4th Industrial Revolution and globalisation, students will learn the latest marketing theory, tools and technics with an emphasis on the application of such to practical scenarios that reflect those at the workplace. Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme.

Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.

Programme Structure

YEAR 1
Economics for Business and Management
Introduction to Accounting and Finance
Introduction to Business Law
Academic Skills
Marketing Essentials
Analysis of Business
Introduction to People, Organisation and Management
Information Technology for Business
Hubungan Etnik / Bahasa Melayu Komunikasi 2
Strategic Planning for Entrepreneurs
 

YEAR 2
Business to Business Marketing
International Business
Enterprise and Entrepreneurial Management
Systems and Operations Management
Marketing Communications
Business Research Methods
Consumer Behaviour
Asian Entrepreneurship and Innovation
Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
Malaysian Economy
 

YEAR 3
Organisational Change Management
Strategic Management Analysis
Sustainable Management Futures
Retail Marketing
International Marketing
Marketing Consultancy
Undergraduate Major Project (Desk Based)
Community Services
Internship (3 months)
 

Intakes
January, July, September
Duration
3 years + 3 months internship
 

Entry Requirements
Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
or
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
or
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
or
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English

Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
or
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
or
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)

English Requirement:
IELTS – 6.0
or
TOEFL – 500
or
SPM – Grade C
or
1119 (GCE O-Levels) – Grade C
or
UEC – Grade B6

Assessment and Examination
A combination of coursework, projects and final examinations.